Social Selling: Engaging in the Social Conversation

September 29, 2015 by Bonnie D. Graham 24

The buzz: Building blocks.

Attention, sales reps: If you (still) believe a LinkedIn profile is all it takes for a positive social brand and reputation, you’re not even close. It’s just the beginning.

Building on the social listening skills we covered on our last episode, you now need to start engaging in social conversations with prospects and customers in a targeted, relevant, caring, educational way – and no “hard sell”.

Tune in for best practices Do’s and Don’ts, and their impact on your brand and the brand you are selling.

The experts speak.

Chris Boudreaux, Social Media Governance: “You are a human being, and what human beings do is art, new stuff, connection… There’s a big difference between being Dell and being Michael Dell… You are not a brand. You’re a person.” (Seth Godin)

Casey Ryan, SAP: “I’d rather be a failure at something I love than a success at something I hate.” (George Burns)

Reuven Gorsht, SAP: “There are no old roads to new places.”

Join us for Social Selling: Engaging in the Social Conversation.

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