Stronger Target Group Orientation and Extended Reach

Feature Article | January 23, 2007 by admin

Instead of focusing on a specific topic (“forum”), the main themes will be “ecosystem,” “management and strategy,” and “markets.” Strategic articles will be geared more closely to decision-makers’ requirements. In-depth customer stories will continue to be presented in the “In Practice” section. Readers will be able to choose whether they want to read the magazine in print form or whether they would prefer to receive it as an electronic e-paper, enriched with features like audio and video sequences.
The revamped SAP INFO design reflects changes in readers’ requirements. This tried-and-tested approach is an established best practice of SAP Global Communications, the publisher of SAP INFO. The magazine will also continue to be enhanced in terms of relevance and appeal.
As before, information and articles relating to the SAP community – such as interviews with experts, and presentations of new products and forward-looking technologies – will be published on the online platform www.sap.info. Dual-language services (English and German) that SAP INFO readers can leverage include the SAP glossary, links to partners, and podcasts. Selected articles will be available in French, Spanish, Portuguese, Russian, and Chinese.
Stephan Magura is the new editor in chief of SAP INFO. Bernhard Hochlehnert left the company to pursue new opportunities. Stephan Magura and the SAP INFO team will continue its efforts to extend the international scope of the SAP INFO family.

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