Mobile Business Conference

September 18, 2011 by Christiane Stagge

SAP fired off quite a salvo of new products at MBC 2011 (photo: Christiane Stagge)

SAP fired off quite a salvo of new products at MBC 2011 (photo: Christiane Stagge)

Who was expecting that? When Michael Böhnke, manager of SAP’s mobility program, began presenting the company’s IT strategy at the NEO Mobile Business Conference in Stuttgart, Germany, he lit the fuse on a real explosion of products. Instead of another explanation of what users can anticipate in terms of SAP’s on-premise, on-demand, and on-device offerings, Böhnke unveiled 23 new SAP apps set for release on October 14. In addition to Apple devices, these mini-programs will also be available for the Android, Windows Mobile, and BlackBerry platforms. Böhnke pointed out that today’s IT managers expect newly developed apps to run on at least four mobile operating systems, hence SAP’s desire to support a broad range of mobile devices.

SAP right on the mobility track

At SAP events just five years ago, attendees discussed whether laptops would ever overtake desktop PCs. These days, it’s clear that smartphones and tablet PCs have already surpassed laptops.

Despite the many mobile devices in circulation, users seldom get the maximum utility out of their business functions; in fact, most only use their devices to check their e-mail. This is what SAP wants to change by making its new applications attractive to end customers, as well. Since the company’s purchase of Sybase, it has been providing mobile banking applications (mBanking) that many customers are already using.

The SAP apps currently available cover tasks in reporting, BI analysis, approval workflow management, and travel and campaign management. For more on SAP EAM Work Order, SAP Retail Execution, SAP Field Service, SAP Workflow, SAP CRM Sales, and more, check out the article “Another Helping of New Apps from SAP.”

At its SAPPHIRE NOW event in Madrid, SAP will release more detailed information about the upcoming apps. They are designed for end customers (mMarketing, mBanking, mCommerce), task workers (service, sales, and industry apps), knowledge workers (to support employee productivity, collaboration, and business analytics), and other employees (for viewing customers and dashboards and carrying out various management activities).

These new apps represent part of SAP’s goal of having a billion users by the year 2015. On the road to this milestone, 80 percent of the company’s apps are to be developed by its partners. SAP will even provide hosted development environments should smaller companies need them in order to join in the programming effort.

Clear words, hard facts: Michael Böhnke, manager of SAP’s mobility program (photo: Christiane Stagge)

Clear words, hard facts: Michael Böhnke, manager of SAP’s mobility program (photo: Christiane Stagge)

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