A Sporting Showcase for Technology

Feature Article — In the run-up to the Super Bowl’s 50th anniversary, Bill McDermott reveals how technology innovation will be the winning factor in the business of sports....

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November 10, 2015 by Judith Magyar 189

SAPPHIRE NOW Keynote Highlights: Bill McDermott

Video — How can companies Run Simple in an increasingly complex world? At SAPPHIRE NOW, SAP CEO Bill McDermott discussed this question and many more faced by businesses...

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May 14, 2015 by SAP News 0

Why You Can’t Run Simple Without Being Data Driven and Seamless

Feature Article — SAP CEO Bill McDermott threw down a new gauntlet in front of more than 20,000 people Tuesday, building on his rejection of complexity last year,...

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May 6, 2015 by Derek Klobucher 0

Your Keys to the Keynotes at SAPPHIRE NOW

Feature Article — They’re not on your keychain. You won’t find them at the bottom of your handbag. And they’re not in your back pocket either. Your keys to the SAPPHIRE...

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May 1, 2015 by Sarah Kellman 0

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