SAP @ Social Media Week 2012: The Day Women Took Center Stage

Blog — After watching SAP’s programs for Social Media Week 2012 (in SAP’s Palo Alto office, Feburary 15), two significant lessons hit me: 1) The need to humanize...

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February 23, 2012 by Leslie Curtiss 4

The Parable of the Monkey Tree

Blog — Sometimes it seems like marketers in the trenches, marketing leaders and our agency partners are all talking different languages. We’re not on the same page… We...

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February 21, 2012 by Michael Brenner 3

The Presentations from Social Media Day at SAP #SMW12

Blog — Below you can find a summary of the presentations from SAP’s Social Media Day (#SMW12) on February 15th, 2012. This amazing set of slides aggregates the wisdom and...

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February 20, 2012 by Natascha Thomson 3

Social Media Case Study: How to Incent the Right Behaviors

Blog — Does your organization suffer from an exploding number of ghost towns (aka proliferation of social media channels), 178 on average according to this recent study published by...

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February 16, 2012 by Ted Sapountzis 2

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