Angelique Kerber Takes Over Twitter with #SAPAskAngie

Feature Article — Last week, SAP Brand Ambassador and WTA World No. 3 Angelique Kerber took part in an exclusive live Q&A through the @SAPSports Twitter account. Tennis...

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August 22, 2017 by Cara Miller 5 Hot Story

SAP and Manchester City: Scoring Chances in the Cloud

Feature Article — Have you ever wondered where football commentators on TV get all their numbers and insights, be it on ball statistics, goals, passes, or defensive tactics?...

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August 21, 2017 by Isabelle Schumacher 275 Hot Story

Corporate Sponsorships Reimagined: FC Bayern Munich

Feature Article — Once upon a time, FC Bayern Munich was powered by 52 different IT systems. On the pitch, we were beautifully orchestrated, eleven men working as...

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August 14, 2017 by Stefan Mennerich, director of Digital Media and Communications, FC Bayern Munich 15

Corporate Sponsorships Reimagined: TSG 1899 Hoffenheim

Feature Article — In less than 10 years, TSG 1899 Hoffenheim rose from an amateur football club to the Bundesliga, thanks to investments in talent and technology. TSG...

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July 25, 2017 by TSG 1899 Hoffenheim Press & Media Department 61

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