The Automotive Customer: Digitally Delivered Value

June 21, 2016 by Bonnie D. Graham 0

The buzz: “Let’s get together, yeah, yeah, yeah.” [Lyrics from The Parent Trap, 1961 film]

The digital world is impacting how automotive suppliers and manufacturers work together to design products and systems and operate in harmony.

News flash: their collaboration must now extend across the entire automotive value chain – including end customers and industries, like high-tech, that don’t consider themselves “automotive”.

At stake if they do not play well together: the OEM brand, the supplier brand and customer loyalty.

The experts speak.

Rick Varner, Gartner: “The best way to predict the future is to create it.” (Abraham Lincoln / Peter Drucker)

Otto Schell, GM: “The future belongs to the curious. The ones who are not afraid to try it, explore it, poke at it, question it and turn it inside out.” (Anonymous)

William Newman, SAP: “Take a risk … Because what works today won’t work tomorrow, but what worked yesterday may work again.” (Amrita Sahasrabudhe)

Join us for The Automotive Customer: Digitally Delivered Value.

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