“It is always a challenge to keep track of webinars and trainings and get directed to the right people. Twitter triggers us to click on the link and register for the event instantly.”
“Partners need a strong liaison to help them stay on top of new trends and solutions. Our PSA’s insights deliver it completely.”
“All of our email in-boxes are full, so private Twitter messages are a good alternative.”
“Having access to tweets on my mobile device means I can get immediate information with links to documents I can use right away even if I’m out of the office.”
Twitter posts can serve as a conversation starter or springboard to action, capturing partner attention and pointing them to further resources. However, as a public forum, Twitter does have limitations. PSAs are careful not to reveal sensitive pricing or other information that’s more appropriate for email, telephone, or in-person contact. Links to further information on the SAP Community Network Interactive Portal and sappartner.edge, the company’s dedicated partner website, are password protected.
Twitter’s greatest B2B strength may well be in its relationship-building power. For example, when an SAP partner tweeted their need for new employees, their SAP PSA connected them with SAP’s talent management solution. Partner tweets can also reveal progress in business plan timelines, along with how partners position their version of SAP’s solutions to their customers and within their portfolio. Like all social media, Twitter can be a powerful B2B tool if companies concentrate on sharing relevant information that partners cannot get anywhere else quickly for less time wasted and faster productivity. Now that’s a real business revelation.
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