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How UX Brings Added Value

June 5, 2015 by Theresa Böhme 0

Intuitive navigation and appealing design are taking over the software application market. User experience (UX) and design bring added value.

Digital transformation is changing the world of business, and with it the expectations of users from their software. Customers increasingly demand interfaces that are intuitive, specifically adapted to their purposes, and effective in completing their daily tasks.

“While the individual capacities and functions were decisive in software development before, nowadays user experience is the most important factor,” explains Nis Boy Naeve, Vice President of User Interfaces at SAP.

As a result, IT organizations are hiring more and more designers in an effort to fuse economic factors, technology, and user demands into one.

“In the end, the individual user is the main focus of software applications,” Naeve emphasizes. “After all, what use is even the most technologically advanced business model if people cannot or will not use it?”

Three reasons UX creates added value

  • Increased productivity: Reducing monthly order entry from 15 to five minutes – this saves both money and time.
  • Less training required: Software with a user-friendly interface can replace workshops and reduce training hours – which in turn cuts costs.
  • Fewer change requests: User-oriented software with a design adapted to individual needs reduces the amount of change requests from the user department – therefore averting additional work.

Many companies are uncertain about whether or not they should invest in UX. The fact remains, however, that companies with user-friendly interfaces can improve their return on investment.

“You can actually measure the value in money,” assures Andreas Hauser, Global Head of Design and Co-Innovation Center, SAP. Companies can use the User Experience Value Calculator to calculate exactly how high their UX value is.

SAP Fiori for all applications

SAP Fiori is the comprehensive user experience for all SAP solutions, with intuitive navigating and a modern design as its trademark characteristics. “Transactions and interfaces were very complicated to use in the past,” Hauser explains. “With SAP Fiori UX, we take care to give the users only the fields and buttons they absolutely need to complete their tasks.”

SAP follows a clear strategy with its own software products. Naeve explains that “The goal is to implement a uniform user experience across all SAP solutions.” The aim of this SAP UX strategy is to transfer the intuitive ease of use from SAP Fiori onto all SAP applications one step at a time. It consists of the following three components:

  • New: Develop new applications featuring the new UX
  • Renew: Incorporate the new UX into existing applications
  • Enable: Adapt delivered SAP applications to specific needs with the help of specialized tools

SAP Fiori was developed with SAP UI5 technology and runs on all devices and platforms. SAP S/4HANA is a great example for the integration of a user-friendly interface and personalized user experience.

Image: Shutterstock

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