New Mobile CRM Applications for BlackBerry Users Worldwide

By providing field sales representatives with mobile access to customer and account information, the new solution from RIM and SAP will provide users with an easier and more efficient way to manage their customer accounts, including activity and opportunity management. Sales representatives will also have the ability to view sales orders and CRM analytics reporting remotely. The solution requires no manual synchronization and will enable sales reps in the field regardless of industry to update and access the information they need to do their jobs anytime, anywhere. For example, a field sales person who arrives at a customer site will be able to instantly check the status of an open order, helping to ensure that they have the most up-to-date customer and order information and helping to guarantee total customer satisfaction. In addition, the sales person will be able to utilize the online solution SAP Mobile Sales to validate the sales opportunity available at the customer site, giving the business a 360-degree accurate view of its sales pipeline.
“Today’s announcement represents SAP’s innovation in delivering always on CRM for mobile sales forces around the world,” said Bill McDermott, CEO and president, SAP America, Inc. “RIM and SAP are leaders in our respective markets. Together, we will offer mobile CRM solutions, including technology infrastructure, and services unparalleled in the industry.” Existing mySAP CRM customers can now use BlackBerry handhelds to further leverage their CRM investments and receive superior sales support in the field, with little additional investment. Companies who use BlackBerry handhelds in the field will also see enhanced value from deploying the online version of SAP Mobile Sales.
“This relationship between RIM and SAP will deliver innovative, cost-effective solutions to our customers worldwide to enhance sales effectiveness,” said Jim Balsillie, chairman and co-CEO, RIM. “The combination of our technologies and product offerings will help clients dramatically increase the productivity of their mobile field sales forces.” This solution complements SAP Mobile Sales, which is a part of mySAP CRM and available today in both laptop and handheld versions. The online version of SAP Mobile Sales offers a broad range of mobile CRM functionality and adds to the robust portfolio of standard applications already available today from SAP solutions for mobile business, which extends key business processes of mySAP Business Suite to mobile workers. The complete set of SAP solutions for mobile business is powered by the SAP NetWeaver integration and application platform. SAP intends to make the joint solution available later this year. Both companies will contribute engineering, technical, marketing and sales resources, as well as consulting capabilities to the project.

Source: SAP AG