Limited Brands Selects Retail and Apparel Solutions from SAP

Based in Columbus, Ohio, Limited Brands sells women’s intimate apparel, personal care products and women’s and men’s apparel under various trade names and through more than 3,800 stores. With approximately 2,000 users, the company will adopt SAP’s vertical industry applications for retail and apparel companies as well as the industry-leading enterprise management capabilities of mySAP ERP. Powered by the SAP NetWeaver platform, the set of solutions will allow Limited Brands to leverage existing technology investments while incrementally adopting new business management offerings from SAP. SAP for Retail is an integrated solution set that helps retailers manage business processes across the entire enterprise, from headquarters to the store level. It allows companies to profitably serve consumer demand across multiple channels with a broad suite of retail-specific capabilities, ranging from merchandise management and planning to workforce management.
SAP Apparel and Footwear will provide Limited Brands with comprehensive control over its global supply network. SAP’s integrated retail and supply chain solutions link supply directly to demand, shortening lead times and enabling companies to react quickly to changes in consumer demand. “Limited Brands boasts some of the best-known and best-operated brands in fashion retailing, and we are pleased that they are joining the ever-growing number of leading retailers that have selected solutions from SAP,” said Jim McMurray, senior vice president, Retail, SAP. “With deep expertise in business process improvement for both retail and apparel companies, SAP is uniquely positioned to serve companies seeking maximum strategic advantage and return on their IT investment.”

Source: SAP AG