In this new position, Duffaut will be responsible for driving market share, growing and managing an effective partner channel and developing and executing programs to further increase customer and partner satisfaction in SAP’s NEWS Europe, Middle East and Africa region, according to SAP’s global SMB strategy. Duffaut is a member of the EMEA NEWS executive team in Paris and will report to Donna Troy, senior vice president, Global SMB, and Ernie Gunst, president of SAP’s EMEA NEWS region. Duffaut’s appointment comes as SAP is entering its next phase of momentum in midmarket and partner channel growth through the introduction of a new, global multilevel channel program, SAP PartnerEdge. The multilevel program, based on a unique system of value points, aligns SAP and its partner channel to support long-term customer relationships around the dual solution portfolio for the SMB segment, mySAP All-in-One and SAP Business One.
At the moment, SAP has nearly 2.300 customers and more than 260 partners for mySAP All-in-One. SAP Business One, its business management solution for small companies, subsidiaries and enterprise departments, now has nearly 3.300 customers and a partner network of more than 400 delivering the solution to businesses in the EMEA NEWS region. “The small and midsized business is a pillar of SAP’s existing customer base and a key engine for driving our future business,” said Donna Troy, senior vice president, Global SMB, SAP. “Eric’s experience in the European SMB market and his expertise in channel dynamics will make a valuable contribution as we continue to increase market share and enable growth for our customers and partners.” Prior to joining SAP, Duffaut served as vice president of Oracle Direct and Online Sales for Oracle EMEA. Before that, he held the position of vice president sales channels, Oracle EMEA, in which he was responsible for channel partners and hosting as well as the Web store and teleweb division. Duffaut holds a degree in Economy and Finance from Bordeaux University. He is also a graduate of INSEAD – Advanced Management Program.
Source: SAP AG