As part of the sponsorship agreement, Els will continue to wear the SAP logo on his headgear and golf apparel at all tournament outings. The announcement was made during the South African Airways Open. “I’m once again delighted to be representing SAP, a global leader in their own game,” said Els. “I am thoroughly looking forward to building upon my successful partnership with SAP, and it is great to be able to announce publicly the continuation of our relationship on the occasion of the SAA Open in my home country.”
“Ernie Els and SAP are a natural fit – we are very excited to continue having him serve as an SAP ambassador,” said Marty Homlish, executive vice president and global chief marketing officer, SAP. “Ernie personifies the same winning attributes that make SAP the global leader in business software solutions – things like passion, pursuit of excellence, and determination.” This sponsorship strengthens SAP’s use of golf as a primary channel for building and extending customer relationships around the world.
Source: SAP AG