Since 1995, SAP and Heiler have collaborated very closely in the areas of software development and consulting. What milestones would you like to mention?
Heiler: The success of joint customer projects is seen in the numerous partnerships that have developed over the years. We were recognized as an SAP Service Partner, an SAP Special Expertise Partner, and an SRM Special Expertise Partner of SAP. And Heiler is a member of the SAP Complementary Software Program.
Is there a focus on specific content areas?
Heiler: We specialize in supplier relationship management and have realized SRM projects for well-known customers like Talke, INA, Otto Fuchs, and Mann + Hummel. In the process, we’ve proven that we can reliably implement e-procurement and SRM projects in the SAP environment on budget and on schedule. We service the entire spectrum of SAP products, including implementation of SAP R/3 and related solutions.
How have the requirements of electronic purchasing developed?
Heiler: As e-procurement began to spread on the Internet, Heiler first started with C-parts. The electronic search engine for catalogs was the first and most important application that we developed. The application is still important today, although it increasingly involves catalog content and master data.
How did you react?
Heiler: We developed a master data management system and combined it with the catalog search system. We’re the market leader with that solution today. Because the catalogs are increasingly used not only by professional buyers, but also by construction engineers and manufacturers, the catalogs require ever more differentiated content.
What does that mean, exactly?
Heiler: We fill our catalogs with new content and provide a new product with Heiler Premium Product Manager (PPM), which customers and vendors can use to enhance their product data significantly.
Can you give some examples?
Heiler: It’s a matter of integrating interfaces and media assets – images and documents – and it’s a matter of more languages and other country-specific characteristics.
There must now be competitors that offer large catalogs. Are your offerings compatible there?
Heiler: Yes, of course – or we couldn’t compete at all. We meet BMEcat and eCl@ss standards. Because we’re experiencing a lot of growth in the United States, we’re also extremely familiar with American standards like UNSPSC. But the software must do more than meet the standards. The differences in formats with which customers design their offerings are crucial. Our applications enable companies to tailor the formats to their requirements.
What industries do you focus on?
Heiler: In purchasing, we serve the automotive, utility, financial service provider, and mechanical engineering industries. These are mostly companies with more than 500 million Euro of revenue. On the sales side, we have dealers in technical products, such as tool manufacturers and tool wholesalers, along with medical technology and everything related to fasteners and connectors.
Does the world of electronic catalogs come to midsize companies from large enterprises? From the top down?
Heiler: Absolutely. We have observed a strong trend in this direction right now. Even companies with annual revenues of 80 Euro can profit greatly from our solutions.
What advantages does a company have when it uses your solutions?
Heiler: As a guiding principle, all projects are planned, executed, and controlled in light of saving funds. Just think about the total that comes from reducing the administrative costs in of large companies by up to 90 percent. For companies like DaimlerChrysler, we’re talking about double-digit millions.
What can companies with mySAP Supplier Relationship Management and your catalog solutions achieve?
Heiler: Our solutions are SAP-certified, use the open catalog interface from SAP, and thus can be completely integrated with SAP NetWeaver Business Intelligence and various e-procurement systems from SAP.
We take an average of 100 days to convert a company to such systems. Our customers then have solid, standard processes in e-procurement. Companies can achieve a great deal with an investment of about 300,000 Euro for consulting, implementation, and licenses.
Thank you for your time, Mr. Heiler.