Virgin Entertainment Group Selects SAP for Retail

The solution will enable Virgin employees to efficiently manage inventory and pricing rules, apply new discounts, add promotions and adapt to sales tax changes without the use of custom programming. The announcement was made at the National Retail Federation (NRF) Conference, being held in New York, January 15-17. Virgin chose this SAP Triversity POS offering after an extensive search for a new POS software solution to replace the company’s outdated, inflexible software. Virgin needed out-of-the-box capabilities along with parameter-driven flexibility, and the SAP Triversity POS solution was the ideal choice. With hundreds of implementations around the world, SAP Triversity POS solutions are the most proven, feature-rich client/server POS software in the industry. The SAP Triversity POS solution includes the base functionality that Virgin required, while offering the retailer virtually unlimited flexibility through a powerful parameters engine that contains more than a half-million options.
“The POS is our revenue stream, so Virgin needed a proven, stable application that not only met our business requirements but solidly positioned us for the future,” said Robert Fort, director of information technology, Virgin Entertainment Group, North America. “With its built-in functionality and easy configurability, the SAP Triversity POS solution was the right choice. The SAP solution will lower the total cost of ownership of our store systems and provide us with a flexible, long term POS system while ensuring that products are consistently sold at the right price.”
Pricing and discounting capabilities in the SAP Triversity POS solution, including support for mix/match and multitier pricing, will help ensure accurate pricing at the point of sale and serve as a fraud deterrent. The solution reduces manual data processes and eliminates the opportunity for error or fraudulent activity. The SAP Triversity POS solution will enable Virgin to automate processes, set multitier pricing rules and eliminate the need for cashier intervention at the point of sale. “Virgin is one of the world’s most recognized and admired brands, and the SAP for Retail solution provides a rock-solid foundation to drive the company’s future growth and innovation,” said Jim McMurray, senior vice president, Retail, SAP America, Inc. “SAP will provide Virgin with a flexible, scalable platform for growth, while improving customer service and in-store capabilities. The SAP Triversity POS solution will help Virgin focus on customers and on becoming a best-run agile retail business.”

Source: SAP AG