SAP Names Cathy Daum Vice President of Indirect Channel in EMEA NEWS Region

In her new position, Daum is responsible for building and enabling a strong channel which will act as an extension of SAP’s own sales and delivery force in the SME market to significantly grow revenue generated through the company’s growing indirect channel. Daum is a member of SAP’s EMEA NEWS executive team in Paris, reporting to Eric Duffaut, senior vice president for small and midsize enterprises in EMEA NEWS and member of the EMEA NEWS leadership team.
Daum’s appointment comes as SAP enters its next phase of momentum in SME and partner channel growth. As a core part of its strategy, SAP is introducing a new go-to-market model aimed at opening more business opportunities to partners and increasing SAP’s engagement with its growing partner network. Daum will oversee the regional roll-out of the SAP PartnerEdge program for channel partners. With its unique system of value points and focus on long-term customer satisfaction, SAP PartnerEdge provides the infrastructure and toolset for channel partners to be successful.
Currently, SAP has nearly 2,800 customers and nearly 300 partners in the EMEA NEWS region for mySAP All-in-One. SAP Business One, its business management solution for small companies, subsidiaries and enterprise business units, now has more than 4,300 customers and a partner network of nearly 500 delivering the solution to businesses in EMEA NEWS. Daum gained her extensive experience in strategic planning and operational execution during 12 years in senior pan-European management positions. Prior to joining SAP, she served as vice president at BEA Systems, where she was responsible for all BEA partnerships and strategic alliances in EMEA. She has also worked for Vignette, IBM and Lotus. Daum holds a master’s degree in Modern Language Studies from the University of Cambridge.

Source: SAP AG