Annual Gathering Evolves from Vendor Conference to Industry Forum

Over the past three years, attendance at SAPPHIRE has grown from more than 9,000 in 2005 to 15,000 in 2006, indicating accelerating support for the company’s vision and increased interest among customers and partners in co-innovating the next generation of solutions and best practices.
This year, SAP will introduce a new model for ecosystem co-innovation, helping to transform SAPPHIRE from a vendor conference to an industry forum that supports companies in collaboratively addressing IT and business challenges. In addition, to maximize the value of customer insight and peer exchange, SAP and the Americas’ SAP Users’ Group (ASUG) are co-locating their premier events in Atlanta, where the 2007 ASUG Annual Conference takes place from April 22 to 25.
Combined, the SAPPHIRE conferences will feature more than 230 presentations from best-run businesses and public sector organizations of all sizes that are empowering their workforces and differentiating their organizations through innovative business processes designed on enterprise service-oriented architecture (enterprise SOA). Customers and partners will also gain first-hand insight into the SAP product road map, including the near-term plan for delivering the first fully integrated software suite built on a flexible business process platform.
Nearly 200 demo stations on the conference floors will offer interactive presentations featuring topics such as creating applications for enterprise SOA using SAP NetWeaver, defining and documenting services and business process integration. In addition, the event will feature 30-minute guided tours every hour showcasing SAP NetWeaver in action. Customers will have the opportunity to explore how SAP’s wide range of solution sets and applications can empower their businesses.

Visions for the Future

Keynote presentations will feature Hasso Plattner, co-founder and chairman of the Supervisory Board, SAP; Henning Kagermann, CEO and chairman of the Executive Board, SAP; and Léo Apotheker, president CSO and deputy CEO, SAP. During their keynotes, SAP executives will chart SAP’s vision for the future and outline how, industry by industry, SAP and its ecosystem of partners will help companies transform their digital business technology into a strategic lever for competitive differentiation.
In addition, Philip Lay, co-founder and managing director at the Chasm Group Advisors, will deliver a keynote address. Lay possesses more than 25 years of experience working in the IT industry, helping executive teams and boards to address strategic problems affecting their success in the marketplace. Further SAPPHIRE ’07 program information can be found here. Customers can register online for SAPPHIRE ’07 Atlanta or for SAPPHIRE ‘07 Vienna.
ASUG, the American SAP Users Group, will be holding its ASUG Annual conference from April 22 to 25, 2007 also at the Georgia World Conference Center, to coincide with SAPPHIRE. Due to the co-location of these two premier ecosystem events, SAP users and customers have the chance to examine all aspects of SAP and its various solutions, focusing on which programs work best under specific conditions. The U.S. events are expected to bring more than 15,000 guests to the Atlanta area, joining SAP customers, partners, users and employees for the one-of-a-kind convention. The ASUG keynote presentation will feature Marcus Buckingham, best-selling author and former Gallup Organization researcher, speaking on “The One Thing You Need to Know About…Managing.” Customers can register here.

Source: SAP AG