The Danish retailer selected SAP over Oracle and other vendors to manage and expand the financial operations of its six supermarket chains, including Salling, føtex supermarket, Bilka hypermarket, Tøj & Sko, A-Z and the discount chain Netto. The announcement was made at SAPPHIRE ’07, SAP’s international customer conference, being held in Vienna, Austria, May 14 – 16.
Established more than 40 years ago, Dansk Supermarked has become the largest retailer in Denmark. Since the 1980s, Dansk Supermarked has been expanding its presence in other European countries, including Poland, Sweden, Germany and the UK. Recently, the retailer recognized that its home-grown legacy system posed a challenge to continuing its current growth path. After evaluating different software vendors, Dansk Supermarked selected SAP as its IT vendor of choice to support its financial processes and continue business expansion.
“As SAP is the dominant player in the European market, especially in Denmark, selecting SAP ERP Financials was a natural choice for us,” said Kurt Roland Andreassen, ERP Program Manager, Dansk Supermarked A/S. “By implementing SAP software we made a strategic decision to prepare our IT systems to expand our market leadership position in Denmark and enable our European expansion plans.”
Leveraging business intelligence and financial management to boost growth
Dansk Supermarked selected SAP software to leverage SAP’s experience in financial management and replace its home-grown, disparate legacy systems with a centralized ERP system. To accommodate further growth, the retailer will utilize SAP ERP Financials to streamline and automate critical financial functions, such as core accounting, financial and management reporting, and performance management.
The company will further utilize SAP NetWeaver Business Intelligence (SAP NetWeaver BI) to integrate data from the operations of all of its retail chains into one single system. The highly flexible IT architecture platform of SAP NetWeaver will serve as the foundation for change for Dansk Supermarked by helping the retailer to design, implement and execute new business growth strategies and processes over time in an integrated fashion. One of the key benefits for Dansk Supermarked will be a modernized reporting system with a user-friendly user interface for all operations. The centralized ERP system, featuring modernized reporting capabilities, offers Dansk Supermarked real-time financial information for all of its supermarket chains, providing the foundation and intelligence for informed business decisions.
“We are thrilled that Dansk Supermarked, the number one retailer in Denmark, has selected SAP to solidify and grow its market position in the European market,” said Darryl Owen, vice president of Retail and Wholesale, EMEA, SAP. ”SAP is deeply committed to supporting food retailers in staying on top of the changing environment by utilizing smart business software solutions. SAP NetWeaver allows retailers to implement software solutions in bites, helping them to gain business benefits over time with the flexibility to adapt to any business strategy changes.”