Asian Paints Benefits With Enterprise SOA

Using the SAP NetWeaver technology platform and SAP Business Suite, Asian Paints has developed a highly flexible IT landscape enabling the company to create composite applications that orchestrate new business processes across system and company boundaries. A business-driven approach to services-based software architecture, enterprise SOA leverages ready-to-run Web services co-defined by SAP’s vibrant ecosystem and implemented by SAP to create applications that are quick to implement, easy to scale and deliver a rapid time-to-value. The announcement was made at SAP TechEd ’07, being held in Bangalore, India, November 27-29, 2007.
The decorative paint industry is experiencing rapid, global growth. Innovation has enabled more flexibility in color options and customizations for consumers. As a result, meeting customer demands while remaining competitive in the marketplace is the key to long-term survival. Asian Paints took advantage of enterprise SOA and the SAP NetWeaver platform to flexibly leverage existing SAP solutions including SAP ERP, SAP NetWeaver Business Intelligence and SAP Customer Relationship Management. Combining data in these systems through SAP NetWeaver enabled the company to rapidly reconfigure solutions to meet business pressures, add enhancements as appropriate on pace with business demands and provide access to customer information to build new models and loyalty programs.

 “Building a strong consumer brand is vital to our success,” said Deepak Bhosale, chief manager – IT, Asian Paints. “Taking advantage of SAP NetWeaver has enabled Asian Paints to have better insight into customer demands, the ability to flexibly adjust our business approach as necessary and to create customized campaigns to secure customer loyalty. Already we have seen an increase in customers expanding their interaction with Asian Paints to include additional services as well as repeat business. We look forward to additional developments via the SAP NetWeaver platform and enterprise SOA to continue to address our business needs and enable growth.”