The company is now implementing SAP components for marketing, sales, and analytics at a total of 18 locations worldwide. SAP CRM 2007 is already integrated into HBM’s British subsidiary, which is the global leader in high-tech measurement and testing products. The company is also currently rolling out the application in Scandinavia and the Benelux countries; overseeing the implementation of this project is the SAP partner Sybit. SAP CRM 2007 is to replace the Siebel system HBM has been using for CRM.
According to Frank Hölscher, manager of sales applications at HBM, the company’s users have warmed in particular to SAP CRM 2007’s intuitive interface. In addition to the application’s ease of use, HBM is looking forward to major advantages based on its integration in SAP ERP: Hölscher cites the software’s ability to design end-to-end quotation processes – including product configuration – and eliminate redundant entries of quotations and orders.