Everything’s New


SAP.info provides daily inspiration for business and IT – now in eight languages and completely revamped. With the four categories Industries, Experts, Solutions, and Markets, SAP.info unites the entire spectrum of topics about SAP, its customers, and its partners, as well as facilitating information exchange between users and prospective customers.

The new portal was designed by SAP Corporate Communications in cooperation with two Munich-based companies: the advertising and corporate publishing agency grasundsterne and its partner for technical implementation, efficient information technologies. “The new SAP.info focuses on bringing real value to people’s day-to-day work – both for IT professionals and employees in the user departments. Every day, visitors can read new, exclusive articles from the world of SAP,” says Christoph Zeidler, editor-in-chief of SAP.info.

All articles are available in German and English, with selected texts also in French, Spanish, Portuguese, Russian, Chinese, and Japanese. “In the coming months, we’ll drive the internationalization of SAP.info even more. Our goal is to offer our readers from different markets and regions relevant information in their first language,” Zeidler continues. A clear, intuitive user interface and the new keyword search function make navigation and orientation even easier.

With just a few mouse clicks, users, prospective customers, and journalists can immerse themselves in the portal’s content or directly access services such as top 10 lists, event calendars, vodcasts from SAP TV, the customer magazine SAP SPECTRUM, and weekly surveys. But that’s not all. The new SAP.info also stimulates dialog. Readers can now comment on articles, state their opinions publicly, and give detailed feedback.

The new features at a glance

More internationality: Portal available in eight different languages

More clarity: Keyword navigation, clearly structured texts

More videos: Topical short films, product demos

More functions: Events and news, RSS feeds, Twitter

More service: Most-wanted articles in real time, overview of top 10

More information: Weekly partner ticker, newsletter