Fujitsu VISIT 2009

Fujitsu VISIT in München (Foto: Christiane Stagge)
Fujitsu VISIT Munich (photo: Christiane Stagge)

Participants gathered at the International Congress Center Munich on November 18 and 19 for VISIT 09 – and found out the latest about new technologies, applications, service models, and trends. There were 60 breakout sessions, 200 expert discussions, and many live demos.

The event focused on solutions for SAP, data management, virtualization, services, IT sourcing, technology, and innovation.

Customer, partner, and service provider in one

As well as being headquartered in Tokyo and having a large base in Sunnyvale, California, Fujitsu has offices near SAP’s headquarters in Walldorf, Germany. The Japanese company is an important SAP partner, but not just for hosting, maintenance, and implementation. Fujitsu also delivers hardware – blade servers, notebooks, and PCs – to many companies.

This makes Fujitsu a customer, service provider, and SAP partner in one. It currently supplies SAP with around 4,500 servers and 6,000 PCs and notebooks, as well as many NAS systems for backup storage.

TDS, a Fujitsu subsidiary, hosts, maintains, and services SAP solutions. At Sanyo, for example, Fujitsu is responsible for SAP support at all the branches in the United Kingdom, Italy, Spain, Germany, and Sweden.

Next Page: Japanese tea ceremonies and servers


Raphael Ensinger, Fujitsu
Raphael Ensinger, Head of SAP Practice Europe Fujitsu Technologies Solution, explains, how to optimize SAP infrastructure. (photo: Christiane Stagge)

Japanese tea ceremonies and servers

“What do the PRIMERGY server from Fujitsu and a Japanese tea ceremony have in common?” Satoru Hayashi, executive vice chairman of the Board of Fujitsu Technology Solutions, asked in his keynote, and promptly gave the answer: Both have a sound level of 32 decibels and roughly the same carbon footprint.

FlexFrame for SAP is Fujitsu’s operating concept which integrates software, hard disk, network, and physical and virtual servers.

In addition to FlexFrame, Fujitsu’s portfolio comprises the BW Accelerator Infrastructure. The BW Accelerator boosts performance in the sifting and sorting of data from the SAP NetWeaver Business Warehouse component by storing the data completely in the working memory. This makes data easier to access and process, so that managers and CIOs can make decisions faster. Precision-cut crystal glass company Swarovski recently implemented SAP Business Warehouse Accelerator and improved reporting throughout its branches across the globe.

Next Page: Keynote John Schwarz

John Schwarz, SAP (Foto: Christiane Stagge)
John Schwarz, member of SAP executive board. (photo: Christiane Stagge)

John Schwarz: software for the users

Intelligent data retrieval and interpretation – otherwise known as business intelligence (BI) – is becoming increasingly important for companies. SAP has recognized this need and is addressing it with the SAP BusinessObjects portfolio.

John Schwarz, member of the SAP Executive Board with responsibility for SAP BusinessObjects, the Global Ecosystem & Partner Group, and Corporate Development, spoke about the challenges and trends in business software and applications.

According to Schwarz, software must meet one criterion: It has to be easy to use. The generation that will head industry in the future is growing up with cell phones like the iPhone and Web services such as Facebook. ERP software has to adapt to such user behavior and expectations. This means it must be easy to use, have a clear menu structure, and be deployable on the road and within a community.

Transparency and clarity are important paradigms for SAP, Schwarz said. The company is also focusing on:

  • On-demand solutions
  • Integrating best practices with SAP Business Suite 7
  • Service-oriented architecture
  • Implementing enhancements without having to upgrade
  • Business intelligence using data analysis options with the SAP BusinessObjects portfolio

Schwarz stressed that the partnership with Fujitsu was rock solid and that there were plans to extend cooperation in the long term. As an example, he quoted the SAP BusinessObjects Explorer software, which SAP offers together with Fujitsu.