David and Goliath 2010

Spectrum_David_Goliath_2010The tale of the seemingly doomed youth who triumphed over the powerful giant is cited time and again when small takes on big. The power struggle between Porsche and Volkswagen is one example, even if David did fail in this case. Meanwhile, the two car companies demonstrated how fine the line can sometimes be between competition and cooperation.

Other comparatively small companies are facing the economic crisis with brave defiance – but for how much longer? Many suppliers are hemorrhaging orders, and with banks continuing to hoard their loans, even long-established organizations are in danger of closing their doors. On December 2, 2009, a headline from the news agency Reuters read: “In 2010, Bankruptcy Wave to Affect Mainly Midmarket.”

You will find the whole interview in the current SAP SPECTRUM.

Free download: The current issue of SAP SPECTRUM Issue 1 | 2010.