From Green Business to Good Business

For a long time, companies and others have thought of sustainability of something that limits what they can do. More and more, however, companies realize that the great business opportunities in countries such as Brazil, India, China and South Africa are more likely to be achieved if they focus on questions like managing energy, managing water, and managing urbanization and health.

Read the interview in SAP Spectrum and get answers on why green considerations drive business strategy according to Aaron Cramer, sustainability expert.