Looking Back on 2010

Die wichtigsten Events und Ereignisse 2010 (Collage: grasundsterne)
The most important events of 2010 (collage: Christiane Stagge)

The SAP.info editorial team spent much of the year checking out major trade fairs – including CeBIT, SAP TechEd, and SAPPHIRE NOW – to glean the latest for you about new products and services. But we didn’t just focus on the big events, because the smaller conferences and industry-specific congresses also provided a wealth of information about road maps and new releases.

Here are the most important events of 2010 in a nutshell:

Technikchef Vishal Sikka prsäentierte auf der TechEd unter anderem SAP NetWeaver 7.3. (Foto: Frank Völkel)
CTO Vishal Sikka presented SAP NetWeaver 7.3 at SAP TechEd (photo: Frank Völkel)

Products Dazzle at SAP TechEd 2010

SAP High-Performance Analytic Appliance (SAP HANA), SAP BusinessObjects 4, and SAP NetWeaver 7.3 were among the spectacular new products at SAP TechEd 2010, SAP’s most important technology conference, which took place in Berlin, Las Vegas, Bangalore, and Shanghai. The SAP.info editorial team took a look behind the scenes in Berlin. We found out what the Gateway project is all about and what SAP is focusing on in terms of in-memory computing. What’s more, we attended the Demo Jam, where the world’s best programmers demonstrated their expertise

Take another look at SAP TechEd 2010:

SAPPHIRE NOW: Zwei Kontinente, eine Messe (Foto: Christiane Stagge)
SAPPHIRE NOW: two continents, one event (photo: Christiane Stagge)


SAPPHIRE NOW 2010 took place simultaneously on two continents. State-of-the-art technology enabled all keynotes to be transmitted in HD. We were there in Orlando (Florida) and Frankfurt am Main (Germany) and gathered together the most important facts, including SAP Business ByDesign for iPads and data storage in columns rather than rows.

Join us and take a look around:

Klare Worte beim DSAG-Jahreskongress 2010 (Foto: Christiane Stagge)
Straight talk at the DSAG Annual Congress 2010 (photo: Christiane Stagge)

DSAG Annual Congress 2010

The German-speaking SAP user group DSAG gathered for its annual congress in September this year. After the organization had succeeded in reintroducing standard support at the start of the year, it concentrated making other demands of SAP. These included a rapid introduction of enhancement package 5, reliable road maps, flexible licenses, and clear price structures. New products – such as SAP Sourcing onDemand, SAP Business ByDesign 2.6, and SAP StreamWork 2.0 – also made an appearance at the event.

Browse the highlights here:

Like their German counterparts, the U.S. customers also met in 2010 – before SAPPHIRE NOW in Orlando. At the ASUG Annual Conference, the focus was on business intelligence and SAP BusinessObjects products.

SOA Days 2010 in Bonn (Foto: Benjamin Blaume)
SOA Days 2010 in Bonn, Germany (photo: Benjamin Blaume)

SOA Days

Service-oriented architecture (SOA) is a concept that helps bring together different IT systems, for example, after mergers. At the SOA Days in Bonn, Germany, experts from the worlds of business and IT met to discuss new concepts such as role-based interfaces.

Read the details here:

Merkel, Snabe und Co. auf der CeBIT 2010. (Foto: Frank Völkel)
German Chancellor Angela Merkel, SAP Co-CEO Jim Hagemann Snabe, and many other attended CeBIT 2010. (photo: Frank Völkel)

CeBIT 2010

This year, SAP had booths in several halls at CeBIT, the world’s foremost tradeshow for the digital industry. The company joined forces with many of its partners to present products and services. And right on the first day, a high-ranking visitor made an appearance: German Chancellor Angela Merkel stopped by to talk with SAP Co-CEO Jim Hagemann Snabe.

At the event, SAP unveiled the new version of SAP Business One, as well as feature pack 2.5 for SAP Business ByDesign and SAP NetWeaver Business Client 3.0.

Among the hardware highlights were water-cooled data centers, 3D screens, and notebooks with high-performance processors.

Take another look here:

SAP.info im Interview mit MHP
SAP.info talked with MHP founder Dr. Ralf Hofmann

Industry Events

The SAP.info team attended many industry events in 2010.

At the SAP Automotive Symposium, leading automobile manufacturers discussed business software and IT along the supply chain. Cloud computing was a key talking point. And a definite highlight was our exclusive interview with Dr. Ralf Hofmann, founder of Porsche services company Mieschke Hofmann und Partner (MHP).

Twitter, Facebook, and other social media channels were the focus of the SAP Congress for Banks in Frankfurt am Main, Germany. Furthermore, SAP gave us a sneak preview of enhancement package 1 for SAP CRM 7.0.

In addition, conference participants learned of the significance of mobile software and cloud services for the financial services sector.

Social media was also a hot topic in Frankfurt in the month of April 2010: At the Web 2.0 Congress, companies such as Lufthansa and Dr. Oetker demonstrated how they use Facebook, Twitter, and co. for marketing purposes.

In October, this topic continued to attract attention at the CRM-expo in Nuremberg, Germany. The other key item on the agenda was mobile software for iPhones, iPads, and BlackBerrys.

Intersolar 2010: Nachhaltigkeit und Energieeffizienz (Foto: Frank Völkel)
Intersolar 2010: sustainability and energy efficiency (photo: Frank Völkel)


Sustainability is a key concern of the IT industry, as well as of governments worldwide. Topics in IT range from energy-saving servers through software for managing CO2 emissions. At the two events Light+Building (in Frankfurt am Main, Germany) and Intersolar Europe (in Munich, Germany), visitors had the opportunity to find out about smart grids, smart metering, and new developments in energy-efficient building technology. At the Geneva International Motor Show in Switzerland, it became clear that electric cars are definitely a reality.

Im Februar trat SAP-Chef Léo Apotheker von allen Ämtern zurück. (Foto: Markus Elsen)
SAP CEO Léo Apotheker stepped down in February (photo: Markus Elsen)

What Else Made the News?

The tried-and-true co-CEO model returned to SAP as Léo Apotheker bowed out. In February, the SAP Executive Board announced that the contract of the CEO at the time Léo Apotheker would not be renewed. Apotheker stepped down with immediate effect. Since then, Co-CEOs Bill McDermott and Jim Hagemann Snabe have been leading the company.

The year 2010 also saw other changes to the SAP Executive Board. Vishal Sikka joined as the new CTO. And Angelika Dammann was appointed chief human resources officer and also serves as the company’s labor-relations director.

Furthermore, John Schwarz, who joined SAP with the acquisition of Business Objects, resigned from his position on the SAP Executive Board.