Marcus Ruebsam is a senior director of Global Solution Management at SAP, working with many companies that grapple with how to transform their marketing strategies amid the rapid growth of social media. At The Social Customer, he writes how brands can no longer be developed solely by generating creative advertising and using traditional outbound media channels like television. Read “Marketing in a Social Media World: You No Longer Control the Conversation. So What?.”
Marketing in a Social Media World: You No Longer Control the Conversation. So What?
More in Industries
Terumo North America Brings Intelligent Enterprise to Life During Worldwide Pandemic
Press Release — WALLDORF — Terumo Americas Holding has successfully implemented SAP S/4HANA and several other solutions across multiple sites.
How Much Do We Owe Mother Nature?
Feature Article — Mother Nature is priceless, yet humans seem to be hell-bent on destroying our most precious asset. The need for urgent action has never been greater....
SAP.iO Foundry New York Launches Accelerator Program for Women and Diverse Entrepreneurs Focused on Retail, Manufacturing and Automotive Technology
Newsbyte — NEW YORK — SAP SE (NYSE: SAP) today announced the launch of the SAP.iO Foundry New York Fall 2020 virtual accelerator program with six early-stage...