Marketing in a Social Media World: You No Longer Control the Conversation. So What?

Marcus Ruebsam is a senior director of Global Solution Management at SAP, working with  many companies that grapple with how to transform their marketing strategies amid the rapid growth of social media. At The Social Customer, he writes how brands can no longer be developed solely by generating creative advertising and using traditional outbound media channels like television. Read “Marketing in a Social Media World: You No Longer Control the Conversation. So What?.”