SAP Trade Promotion Optimization Helps Take the Guesswork out of Promotion Planning


From the Consumer Goods Sales and Marketing Summit, being held June 6-8, 2011, in New York, SAP today announced the SAP Trade Promotion Optimization application. The software will deploy advanced modeling and predictive analytic capabilities to enable marketing and sales teams to systematically predict and optimize promotion outcomes, including revenue and profit, for both manufacturers and retailers. Read the newsbyte.