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From the Consumer Goods Sales and Marketing Summit, being held June 6-8, 2011, in New York, SAP today announced the SAP Trade Promotion Optimization application. The software will deploy advanced modeling and predictive analytic capabilities to enable marketing and sales teams to systematically predict and optimize promotion outcomes, including revenue and profit, for both manufacturers and retailers. Read the newsbyte.
SAP Trade Promotion Optimization Helps Take the Guesswork out of Promotion Planning
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Feature Article — Earlier this week, I shared some initial digital HR transformation insights from Daniel Goldblatt, former chief human resources officer of Acuity Brands. In part two...
Part One: Acuity’s Human Resources Transformation Journey with SAP SuccessFactors
Feature Article — Digital transformation requires readiness across all functions of an organization, strategic planning, executive commitment, and precise and calculated execution in order to drive sustainable results....
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