From the Consumer Goods Sales and Marketing Summit, being held June 6-8, 2011, in New York, SAP today announced the SAP Trade Promotion Optimization application. The software will deploy advanced modeling and predictive analytic capabilities to enable marketing and sales teams to systematically predict and optimize promotion outcomes, including revenue and profit, for both manufacturers and retailers. Read the newsbyte.
SAP Trade Promotion Optimization Helps Take the Guesswork out of Promotion Planning
More in Analytics
New Report on Deriving Value from the Data Deluge
Feature Article — Researchers at Switzerland’s Competence Center Corporate Data Quality (CC CDQ) have been looking into how businesses can derive value from the rapid growth in data....
SAP Makes Its Next Move in the Platform Game
Press Release — NEW YORK and LAS VEGAS — SAP is setting customers on the fastest path to turn data into business value.
SAP S/4HANA 1909: The Intelligent Enterprise Foundation
Feature Article — SAP S/4HANA 1909 brings many new and innovative capabilities to the market.