From the Consumer Goods Sales and Marketing Summit, being held June 6-8, 2011, in New York, SAP today announced the SAP Trade Promotion Optimization application. The software will deploy advanced modeling and predictive analytic capabilities to enable marketing and sales teams to systematically predict and optimize promotion outcomes, including revenue and profit, for both manufacturers and retailers. Read the newsbyte.
SAP Trade Promotion Optimization Helps Take the Guesswork out of Promotion Planning
More in Analytics
SAP Moves to SAP HANA
Feature Article — Organizations everywhere are contending with the challenges of digital transformation. Here at SAP, we help drive customers’ transformation journeys with intelligent technologies and solutions that...
World’s Largest Survey of BI and Analytics Users Shows Top Rankings and Leading Positions for SAP Analytics Cloud
Newsbyte — WALLDORF— SAP SE (NYSE: SAP) today announced that the SAP Analytics Cloud solution received 17 top rankings in The BI Survey 19, the voice of...
Enterprise Architecture Alignment for the Intelligent Enterprise
Feature Article — Every now and then, after feeling exhausted from seemingly endless weeks at work, people find solace in traveling to remote, unexplored destinations. There is a...