Value and ROI from Social Media: What can Health-Sciences learn from best practices in Retail?

In a previous blog post Andy Dé has explained how social media is being adopted and leveraged in a Healthcare context. In his latest article he focuses on the question of what the value and return on investment (ROI) from Social Media initiatives is. If you are interested in learning more read his ‘7 Stage Social Media (and mobility) Value and ROI Life cycle Model’ evaluating best practices in retail and consumer products.