Value and ROI from Social Media: What can Health-Sciences learn from Consumer Products?

In his previous blog post Andy Dé discussed how visionary retail and consumer products companies were at the forefront of deploying social media (and mobility where relevant) to engage with their customers using a ‘7 Stage Social Media (and mobility) Value and ROI Life cycle Model’. He now focuses on the best practices in Social Media from Consumer Products specifically in the light if stages 5, 6, 7 of his life cycle model. Read the full blog post.