In order to help global enterprises capitalize on the use of social media data, SAP and NetBase today announced that SAP will resell NetBase’s solutions as the SAP Social Media Analytics application by NetBase. Sold and supported by SAP as a solution extension product, the software delivers marketers more accurate real-time analytics for understanding their markets and customers through the social Web.
- Read the press release.
- Watch a video: “SAP and NetBase Team to Deliver Integrated Business and Social Analytics to the Enterprise.”
- Read a blog from Denis Descause, global business development lead for Ecosystem and Channels at SAP: “Fulfilling SAP’s Vision for the Social Enterprise.”
- Read a blog from Lisa Joy Rosner, chief marketing officer at NetBase: “Why Your Enterprise Needs to Run C2B.”
