The Most Important Events of 2011

The year usually starts with CeBIT – the digital industry’s biggest trade fair – and 2011 was no exception. Despite having to deal with the resignation of her defense minister Karl-Theodor zu Guttenberg and the associated scandal, German Chancellor Angela Merkel took the opportunity to stop by the SAP booth and let Jim Hagemann Snabe show her how SAP software works. Other topics that dominated CeBIT included the smart grid, Microsoft Office 365, and energy-efficient servers.

In May, attention turned to SAPPHIRE NOW in Orlando, where Hasso Plattner, chairman of the SAP Supervisory Board and co-founder of SAP, gave new weight to the in-memory appliance SAP HANA in his impressive keynote. Other highlights at SAP’s technology conference included the road map for SAP Business ByDesign and the presentation of SAP Sales OnDemand.

In September 2011, SAP introduced a burst of apps at the NEO Mobile Business Conference, with some 23 new mobile applications presented to the attendees. Since then, even more have been added to SAP’s range. If you’d like to know which apps are available, call by at the iTunes Store or SAP Store.

Visitors to the CRM-expo 2011 in the German city of Nuremberg had the opportunity to see even more new apps. That’s where we had a look at the new mobile solution for sales and marketing employees: The SAP CRM Sales app replaces the software formerly known as Sybase Mobile Sales.

Amid the many new announcements about in-memory software and mobile applications, Jim Hagemann Snabe’s keynote at the Annual Congress of the German-speaking SAP User Group (DSAG) 2011 in Leipzig provided some surprises. The SAP CEO announced new enhancements for SAP Business Suite, thus ensuring that support for the on-premises software is guaranteed until 2020. These “mini enhancements” should provide new functions at regular intervals every quarter. Customers can decide for themselves which features they wish to implement and which they don’t need.

SAP TechEd in Madrid was the last major event of 2011. At the premium technical education conference from SAP, visitors had the chance to experience new hardware for SAP HANA. Furthermore, additional applications were announced that will run on SAP HANA in the future. There are also plans for the in-memory technology to support cloud software and the midmarket solution SAP Business One. Take a look back at SAP TechEd 2011 in these articles, “HANA: the bigger picture”, “SAP Apple simple, Google fast”, “Servers for SAP HANA”.