SAP today announced its continued premium sponsorship of the world’s largest sailing event, the Kieler Woche (Kiel Week), to be held June 16-24, 2012, off the shores of Kiel, Germany. Partnering with Kieler Woche since 2010, SAP delivers solutions that enhance the spectator experience as well as provide sailors with tools to gain greater insight into sailing tactics. Read the newsbyte.
SAP and Kieler Woche Bring the Excitement of Sailing to the World
More in Corporate

Why Every Company Should Be an Experience Company
Feature Article — SAP understands the power of a strong customer experience.

Helping Street Kids Is a Win-Win for Youth and Society
Feature Article — For many children who have been abandoned, abused, or neglected, the streets become their refuge. But youth using the streets for their livelihood and shelter...

Taking Action: What SAP Is Doing to Address Climate Change
Feature Article — Climate change is a hot topic. The responsibility to act and collaborate to address it must be shared globally. SAP has been serious about climate...