Cabela’s Inc. Selects SAP to Support Retail Expansion, Increase Customer Service

SIDNEY, Nebraska — SAP America Inc., a subsidiary of SAP, today announced that Cabela’s Incorporated has selected the SAP Point-of-Sale (SAP POS) application to support its retail expansion and enhance its legendary customer experience. Cabela’s, the World’s Foremost Outfitter of hunting, fishing and outdoor gear, will leverage out-of-the-box functionality inherent in SAP POS to provide increased customer service, as well as system and sales associate efficiency.

“It is at the point of sale that our customers receive the last impression of our retail stores,” said Michael Copeland, executive vice president and chief operations officer, Cabela’s. “A faster, more efficient system will result in increased sales associate productivity and provide improved service at this vital customer touch point.”

Part of the SAP for Retail solution portfolio, SAP POS provides fast, secure and friendly customer experiences anytime, anywhere, and adapts quickly to changing business needs. The application allows retailers to customize the shopping experience and support better omni-channel operations with seamless store, Web and mobile integration. With SAP POS, employees can learn the functionality quickly and the retailer can benefit from improved staff productivity and lower operating costs while achieving greater flexibility.

“During the deployment of SAP POS, emphasis will be placed on using out-of-the-box functionality and limiting customizations,” said Dave Kardesh, vice president and chief information officer, Cabela’s. “Integration of cross-channel functionality will be incorporated along with other features that our customers are looking for.”

“We are pleased to have Cabela’s embrace SAP’s newest release of point-of-sale software for retail stores in order to deliver an outstanding customer experience,” said Michael Schulze, senior vice president and general manager, Retail, SAP. “We look forward to continued collaboration with one of North America’s most innovative recreation brands.”

For more information, visit the SAP Newsroom. Follow SAP on Twitter at @sapnews.

Media Contacts:
Atle Erlingsson, +1 (415) 858-8149,, PDT
Rachel Granger, +1 (610) 308-5956,, EDT