SAP Teams Up With Amazon Web Services to Offer Customers Cloud-Based Option for Mobile Device and Application Management

ORLANDO — SAP today announced that the industry-leading SAP Afaria mobile device management solution is now available on Amazon Web Services (AWS) Marketplace, providing a convenient, reliable and cost-effective way for customers to effectively manage and secure their enterprise mobile applications and corporate-liable and personally-owned devices. The announcement was made at SAPPHIRE NOW, being held in Orlando, Florida, May 14-16, 2012.

The AWS Marketplace is an online store that helps customers easily find, purchase and deploy software and services they need to help them run their businesses. The availability of the fully configured SAP Afaria 7.0 server on the AWS Marketplace gives customers the ability to immediately take advantage of a comprehensive mobile management platform with the click of a mouse.

“As the cloud rapidly becomes the IT deployment model of choice for businesses of all sizes, Amazon Web Services  is excited to be working closely  with SAP in bringing enterprise solutions to the cloud,” said  Andy Jassy, senior vice president, Amazon Web Services. “Adding SAP Afaria to AWS Marketplace provides customers a fast, simple and trusted way to shop for and implement an enterprise-ready mobile solution.”

The decision to offer SAP Afaria on the AWS Marketplace is in response to increasing customer demand for software that can deliver centralized control of all mobile devices and instantly be deployed in the cloud. A July 2011 Aberdeen study found that 75 percent of organizations permit the use of employee-liable mobile devices for business purposes. With the growing trend of employees using personally-owned mobile devices in the workplace, regulating these devices is essential for protecting sensitive data and enhancing employee productivity.

SAP Afaria is a long-standing solution that has evolved over the last decade into a complete platform that manages and secures mobile data, devices and applications across the enterprise from a single console. The 7.0 release of SAP Afaria brings a new user interface for simplified app and expense management, a consumer-like app portal with SAP® Store integration and mobile analytics dashboards for business intelligence (BI) reporting with powerful drill-down analysis capabilities.

SAP Afaria can now be found in the AWS Marketplace. Customers with licenses for earlier versions of SAP Afaria can use the same license to experience SAP Afaria 7.0 on Amazon Web Services. Customers without existing licenses can receive a license that enables a 14-day free trial. The evaluation includes help from SAP mobile experts, who will guide customers throughout the test-drive process. SAP Afaria can be found by visiting

“By offering SAP Afaria on the secure, scalable AWS cloud infrastructure, we are extending our existing close relationship with AWS and making it as easy as possible for customers and partners to test and deploy the industry’s leading mobile device management solution in an economical and reliable fashion,” said Sanjay Poonen, president, Product Go-to-Market, and head of Mobile Division, SAP. “This announcement is just a sneak preview of what’s coming from SAP as we lay the ground work for long-term innovation around our comprehensive, unmatched B2B and B2C mobile platform – both on premise and in the cloud.”

For announcements, blog posts, videos and other coverage during SAPPHIRE NOW, visit the Events Newsroom.

With SAPPHIRE NOW, SAP offers its customers, partners and prospects even more opportunities to engage in dialogue with peers, participants and thought leaders around the globe. Being held in Orlando, Florida, May 14-16, 2012, this enhanced, real-time event connects attendees on site with global participants through state-of-the-art broadcast studios and an online experience that incorporates the latest social media and community functionality. Whether on site or online, participants can gain insight as to how SAP is delivering on its product strategy and helping organizations around the world to run better. For more information, visit Follow SAPPHIRE NOW on Twitter at @SAPPHIRENOW and visit the Events Newsroom at 

Note to Editors:
Webcasts, announcements, media roundtables, keynote presentations and blog posts from SAPPHIRE NOW will be available in the Events Newsroom at: To preview and download broadcast-standard stock footage and press photos digitally, please visit On this platform, you can find high-resolution material for your media channels. To view video stories on diverse topics, visit From this site, you can embed videos into your own Web pages, share video via email links and subscribe to RSS feeds from SAP TV. Follow SAP on Twitter at @sapnews. 

Media Contact:
Jason Loesche, + 1 (610) 661-8541,, EDT