BERLIN — As part of its initiative to work closely with startup companies worldwide, today SAP is holding the SAP Startup Forum in Berlin. More than 35 startups from Germany and Austria will gather for a full day of collaboration, learning and competition around building new applications on the SAP HANA platform in order to tackle “big data” challenges.

In various pitching sessions and during the exhibition part of the event, the attending startups will present ideas on how to best leverage the real-time capabilities of SAP HANA. Ideas range from developing new approaches in personalized medicine for cancer patients to creating smartphone-based food management services to making sense of the vast amount of data from Web and social media channels for marketing and other purposes. Hosted by the Potsdam-based SAP Innovation Center, the event will also include topical sessions on SAP HANA and the developer center on SAP Community Network, a panel discussion and several deep-dive sessions.

“The close collaboration between startups and SAP is part of our innovation and growth strategy,” said Cafer Tosun, senior vice president and managing director, of the SAP Innovation Center in Potsdam. ”By providing startups with SAP HANA, they get the opportunity to easily master the big data challenge and develop applications that have been unthinkable before and not possible with conventional technologies.”

Startups with the best ideas will qualify for the SAP Startup Focus program, through which they will receive free SAP HANA test and development licenses for up to one year in order to turn the ideas into market-ready solutions. The companies will receive marketing support and explore funding opportunities, such as from the US$155 million SAP HANA Real-Time Fund. They will also present results of the collaboration at the upcoming SAPPHIRE NOW conference, being held November 13-16, 2012, in Madrid.

Today’s event in Berlin is part of a series of SAP Startup Forum events. The forums are invite-only and organized jointly by the SAP Technology & Innovation, SAP Global Marketing and SAP Labs organizations, along with SAP Ventures, the independent venture fund of SAP AG and a catalyst for growth-stage enterprise IT companies worldwide. Upcoming events are planned for Dublin, Paris, Singapore, Tokyo and Istanbul.

To learn more about the program, or to register for a chance to attend future forums, visit the SAP Startup Focus program page. For more information, visit the SAP Newsroom. Follow SAP on Twitter at @sapnews.

Media Contacts:
Cathrin von Osten, +49 (6227) 7 63908, cathrin.von.osten.@sap.com, CET
Soenke Moosmann, + 49 331 5509-1360, soenke.moosmann@sap.com, CET