Xiaomi Launches SMS Platform

Photo: iStockphoto
Photo: iStockphoto

Good news for smartphone users. Xiaomi Tech, a Chinese mobile phone company, has launched Enterprise International SMS (iSMS), a new platform that allows users across the world, in particular in Hong Kong and Taiwan, to enjoy a faster and more stable international SMS service. Mobile subscribers will be able to send international text messages via a two-way direct coupling transmission.

The platform is based on the enterprise service of SAP SMS 365 and is being deployed by SAP Mobile Services and Xiaomi Tech. Huang Jiangji, Vice President and co-founder of Xiaomi Tech, explained: “As the market and technology leader in mobile interconnection services, SAP Mobile Services provides solutions that integrate the world’s leading innovations with practical applications relevant to local Chinese companies. We are looking forward to developing a long-term strategic cooperation with SAP Mobile Services that enables us to provide the best user experience to our global Xiaomi customers.” Registered members of the MIUI Club, Xiaomi’s loyalty program, will receive a premium service.

SAP excited about Xiaomi partnership

Matthew Tonkin, Vice President of SAP Mobile Services Sales, APJ, said: “We are very optimistic about China’s mobile market, and are very excited to be Xiaomi’s globalization partner in successfully building its iSMS platform with strong functions and a stable performance in the first year of Xiaomi Tech’s international expansion. This is a significant accomplishment in improving Xiaomi’s user experience and expanding its global reach. We are looking forward to deepening the partnership with Xiaomi Tech and bringing more exciting mobile innovations to international markets.”

Next page: Platform goes live just one month after implementation

To better satisfy user demands and enhance the quality of SMS services, Xiaomi Tech specially selected SAP as its partner to build this industry-leading enterprise iSMS platform. The platform successfully went live only one month after implementation in August 2012, providing downlink services to Xiaomi. In April 2013, the project team took just two weeks to complete building the two-way direct coupling transmission channel in Hong Kong and Taiwan. Mobile phone users in Hong Kong and Taiwan can now send international text messages via an uplink and downlink SMS channel, while other international users can send messages via a single downlink channel, enabling fast and stable international SMS transmission worldwide.

Xiaomi Tech: from the Chinese mainland to international markets

Xiaomi Tech, founded in 2010 and headquartered in Beijing, reported a revenue of €810 million in the first half of 2012. The company released Xiaomi Phone in September 2011, a low-cost smartphone that was well accepted in the market. The company also developed MIUI, a custom firmware for mobile phones that is based on Android. Xiaomi sells most of its smartphones online in small quantities.

Since the launch of its first mobile phone in August 2011, Xiaomi has continuously achieved outstanding sales records on the Chinese mainland. At the beginning of 2013, Xiaomi Tech took its first step onto the international stage by entering the Hong Kong and Taiwan markets. Due to their price-performance ratio, Xiaomi mobile phones are now well sought-after in those markets.