SAP and ASUG Offer Members Exceptional Performance and Savings through Exclusive Initiative

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ANAHEIM — SAP AG and the Americas’ SAP Users’ Group (ASUG) today announced the availability of an exclusive initiative called the “Ultimate Choice Program.” The program is designed to help ASUG members realize superior performance, reliability and efficiency from SAP Sybase Adaptive Server Enterprise (SAP Sybase ASE) while lowering total cost of ownership. The announcement was made at the ASUG SAP BusinessObjects User Conference, being held September 9-11 in Anaheim, Calif.

The Ultimate Choice Program offers ASUG members running SAP Business Suite software three attractive ways to save with SAP Sybase ASE while streamlining an upgrade path to the SAP HANA platform:

  • A three-year enterprise license with unlimited SAP Sybase ASE deployment during the term
  • Up to a 40 percent services credit that can be used for implementation services or databases migration services from the SAP Consulting organization
  • One hundred percent investment protection for eligible customers on SAP Sybase ASE licenses toward SAP HANA licenses for a period of three years at no additional cost

Some restrictions apply, details are available at

“Since SAP first announced the acquisition of Sybase, ASUG has provided comprehensive educational programs, both virtual and face-to-face, to help customers evaluate SAP Sybase ASE as a viable data management choice for their enterprise,” said Mike Stoko, chairman, ASUG Board of Directors. “The Ultimate Choice Program gives those members that have made the choice to deploy SAP Sybase ASE an attractive way to do so.”

With SAP Business Suite running on SAP Sybase ASE, enterprises can achieve millions of transactions per minute on large and growing databases and help ensure continuous availability of data, all while maintaining the low total cost of ownership through efficient use of storage, processor and staff resources. Synchronized product release cycles that avoid unnecessary upgrades will assist in saving on support costs, while rapid-deployment solutions help enable customers to get up and running quickly. Integration with other SAP products, such as SAP HANA, provides data management technology that delivers extreme value by leveraging evolving processor, memory, storage and network technologies to provide a platform for next-generation applications.

“ASUG has been at the forefront of helping drive value for our customers for more than 20 years,” said Steve Lucas, president, Platform Solutions, SAP. “The organization continues to demonstrate its commitment to educating customers on how to get the most from their SAP investments. With the Ultimate Choice program, ASUG members running SAP Business Suite will have the opportunity to realize even greater value with an attractive entry cost with SAP Sybase ASE.”

The program is being offered exclusively to ASUG members and is available until December 31, 2013. For more information, visit the SAP Newsroom. Follow SAP on Twitter at @sapnews.

Media Contact:
Jeff Neal, SAP, +1 (925) 336-6203,, PDT