The Next Generation Demands Sustainable, Innovative Business

In an op-ed for Reuters, SAP Co-CEO Bill McDermott writes about the transformation of business models and entire value chains, fueled by innovation and the determined ambition of a whole new generation. Following his participation in the recent annual meeting of the Clinton Global Initiative, where he participated in a panel on the world’s resource crisis, McDermott recognizes the reality that sustainable practices are the foundation of business models that will win, grow and scale — and that saving the world is a winning business strategy. Read the article.