ContiTech Conveyor Belt Group Optimizes Customer Engagement With SAP Cloud for Sales Solution

WALLDORF — SAP AG today announced that ContiTech Conveyor Belt Group (CBG), a business unit of ContiTech AG and one of the world’s leading specialists in rubber and plastics technology, is implementing the SAP Cloud for Sales solution to engage its customers like never before. Using SAP Cloud for Sales, ContiTech CBG can deliver rich data and insights that empower its sales team to connect with customers anywhere, anytime, on any device and deliver a differentiated experience.

The CBG business unit of ContiTech concentrates on conveyor-belt technology solutions and advises customers all over the world. With many of its customers operating in remote locations, CBG’s sales force must be able to connect to back-office applications via mobile devices. And to ensure flawless execution of its global sales processes, the company also needs a flexible cloud solution to which it can link seamlessly and extend its existing processes, platforms and mobile architectures.

“We were impressed by the contemporary look and feel and comprehensive range of functions in SAP Cloud for Sales right from the start,” said Torben Franzke, head of IT management at ContiTech Conveyor Belt Group. “The solution enables us to bundle and display all of our global customer data in a highly structured way and to integrate it seamlessly with our ERP system. What’s more, our sales personnel can access the data on their mobile devices and in offline mode whenever they need to.”

SAP Cloud for Sales offers reps deep intelligence that they can leverage to better understand customers’ unique challenges and apply innovative approaches to help achieve their goals.

“Cloud solutions from SAP, particularly in the area of customer data management, are a highly attractive option because they empower enterprises to optimize day-to-day business, work more closely with their customers and achieve desired business results,” said Angela Mazza, global vice president, Line-of-Business and Cloud Solutions for EMEA & MEE, SAP. “By ensuring that its sales force is optimally connected and therefore more productive, ContiTech CBG has set the course for a successful future.”

ContiTech CBG’s implementation of SAP Cloud for Sales in Germany and Hungary is expected to yield significant improvements in collaboration within the sales teams in a short span of time. In the next stage of the project, the company plans to roll out the solution to all other CBG locations across Europe, Americas and Asia.

For more information, visit the SAP Newsroom. Follow SAP on Twitter at @sapnews and @sapcloud.

Media Contacts:
Kathrin Eiermann, SAP, +49 (0) 62 27-76 70 29,, CET
Kate McNeel, SAP, +1 (484) 624-2256,, CST