SAP Announces Oliver Bierhoff as Brand Ambassador

Photo: katatonia82 /
katatonia82 /

SINSHEIM — SAP AG today announced German football legend and manager of the German National Team, Oliver Bierhoff as a brand ambassador for the company. Bierhoff will collaborate with SAP on further enhancing solutions that bring in-depth analytics and insight to professional sports clubs, coaches, players and fans. SAP is helping transform the world of sports with innovative technology that benefits a variety of sports, including tennis, sailing, basketball, auto racing and football. The announcement was made at the SAP Forum for Sports and Entertainment, being held November 11 in Sinsheim, Germany.

A professional on and off the field, Bierhoff is a pioneer within the football industry who constantly seeks new opportunities to improve the sport for players, coaches and fans. With his successful transition from active sports professional into business management and consulting for global companies, Bierhoff is a valuable partner for SAP above and beyond SAP’s agreement with the German Football Association (DFB). As a brand ambassador, Bierhoff will act as advisor to SAP on their sports strategy, calling on his outstanding network of international sports professionals. In addition, he will take part in public appearances on behalf of SAP.

“I am honored to work with SAP as one of their ambassadors,” said Bierhoff. “SAP is at the cutting edge of technology, transforming sports both in Germany and across the globe. I am always looking for new ways to help the team improve, and expect SAP will help me gain further insights into our team performance and see German football run like never before.”

Bierhoff was appointed manager of the German national team in 2004 and works alongside current head coach Joachim Löw to improve the strategies behind one of the world’s most successful teams. In a career as a player that spanned 17 years, Bierhoff was successful with top clubs across Europe, including AC Milan and AS Monaco. He scored the first “golden goal” in the history of major international football for Germany in the Euro 96 final.

“Our relationships with world-class football organizations such as TSG 1899 Hoffenheim, Inter Milan and the DFB demonstrate how innovative SAP software is transforming the sport on and off the field,” said Gerhard Oswald, member of the Executive Board of SAP AG. “We look forward to working with Oliver to further develop performance analytics that will enhance the German National Team’s preparation for the 2014 World Cup in Brazil.”

For more information, visit the SAP Newsroom. Follow SAP on Twitter at @sapnews and @SAPSports.

Media Contact:
Alicia Lenze, +49 (6227) 7-40445,, CET

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