Broncos vs. Seahawks: Football Gets Smart with Data Analytics

Superbowl-StatsZone_interior2-800This year, powerful data analytics technology from SAP is giving fans the chance to deepen their connection to Super Bowl XLVIII, the teams, and player stats at MetLife Stadium.

Thanks to rapid technological advances, an upsurge in media-coverage, and a preponderance of social sharing, Super Bowl XLVIII is set to be recognized alongside the first live broadcast of a sporting event in 1921 as a game-changer in spectator sports. When, on April 11, 1921, Pittsburg radio station KDKA aired live, ringside coverage of a lightweight prizefight, it marked an epoch of a socially acceptable obsession with games that grown men play. In no time, America was a full-on spectator nation. “Radio created the first national audience, and on that basis, the medium cemented sports as a cornerstone of American culture,” says Robert McChesney, media scholar and professor of communications at the University of Illinois at Urbana–Champaign.

Nearly a hundred years later, SAP is transforming how football fans experience the Super Bowl. With visualized social-media analytics, powerful predictive tools, and exclusive content, fans can delve deeper into the intricacies of the gridiron.

SAP social media analytics: Look who’s talking, tweeting, and sharing
SAP’s social media analytics, powered by NetBase technology, generates dynamic, interactive data-visualizations of conversations around the big game. Fans can track who’s talking about what, when, and where: Which team are people rooting for in California? What about in Vermont, or in the American south? Are predictions of who will take the trophy changing as game-day gets closer? Who’s dreamier: Russell Wilson or Peyton Manning?

During the game, SAP’s Social Media Analytics by NetBase will measure fan sentiment relative to what’s happening on the field. If a player drops the ball (literally), just how harsh a beat down will he get from the blogosphere? If the team trailing by 10 points lands a hail-mary touchdown pass with two minutes on the clock, does the social conversation shift in their favor following the play? Post-game, fans can use the analytics tool to identify the Super Bowl’s most stirring  moment. And, of course, learn which super bowl commercial is the most talked-about.

SAP is helping fans get the most out of Super Bowl XLVIII with tools, content, and insights above and beyond traditional game coverage. Those who like to play at soothsaying can make smarter predictions this year thanks to the SAP Super Bowl Stats Zone, where fans can access and analyze NFL data and test different in-game scenarios. To learn more, read the full article on

Visit to experience the smarter side of Super Bowl XLVIII, and see a gallery of photos from Super Bowl Boulevard in a blog from Tim Clark on SAP Business Trends, Picture This: I Survived Super Bowl XLVIII Boulevard.”