Super Bowl XLVIII: Big Data Takes Over the Big Game

1-27-2014 4-37-19 PM“Super Bowl Boulevard” spans 12 streets in Midtown Manhattan and SAP is in the middle of the action, bringing Big Data to NFL fans in New York’s Times Square.

In a video with The Wall Street Journal, SAP Chief Marketing and Communications Officer Jonathan Becher discusses how, by providing player stats, Super Bowl history and social media sentiments, SAP technology is improving the way the game is experienced and played.

For more, read “SAP Brings Smart Football to the Fans” on SAP Business Trends.