Bill McDermott on CNBC: The Future of Big Data

3-14-2014 10-21-43 AMSAP Co-CEO Bill McDermott recently appeared on CNBC’s Squawk Box and discussed how, with data doubling every 18 months, the main goal is using the information in a business context to make real-time decisions, as the German national soccer team does using SAP technology.

McDermott also commented on consumers’ rights for privacy in relation to the increase in unprotected data.