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Press Room

WALLDORF — SAP SE today announced that it has consolidated its global account for communications, advertising, media and other marketing services with Omnicom Group.

“Omnicom’s agencies delivered us a compelling, end-to-end vision for the next generation of the SAP brand,” said Bill McDermott, CEO of SAP. “The ‘Run simple’ movement has limitless potential and Omnicom is the partner we believe gives us the strongest team and approach to scale it globally.”

“We are extremely pleased to have been selected by SAP to provide innovative marketing solutions,” said John Wren, President and CEO, Omnicom Group. “We are dedicated to bringing together the best Omnicom resources around the world to help SAP tell a simple and powerful brand story across geographies, products and services.”

For more information, visit the SAP News Center. Follow SAP on Twitter at @sapnews.

About Omnicom Group Inc.
Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. For further information on Omnicom and its brands, please visit www.omnicomgroup.com. @omnicom

For more information, press only:
Daniel Reinhardt, +49 6227 7-40201, daniel.reinhardt@sap.com, CET
Saswato Das, +1 212 653-9571, saswato.das@sap.com, EDT
SAP News Center press room; press@sap.com

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