SAP Named a Leader in Gartner 2014 Magic Quadrant for Integrated Marketing Management

WALLDORF — SAP SE today announced that it has been positioned for the third year in a row in the Leaders quadrant of Gartner, Inc.’s “Magic Quadrant for Integrated Marketing Management (IMM).”* The report evaluated global marketing software solutions from SAP and recognized the company as a leading provider of IMM technology based on its “ability to execute” and “completeness of vision.” SAP has made significant investments to the marketing portfolio to deliver seamless, personalized customer engagements at every stage of the customer journey, across every channel.

SAP continues to deliver innovations across customer engagement solutions, including:

  • A marketing executive dashboard to help the C-suite, particularly CMOs, access critical analytical data in real time to drive optimal business decisions
  • Top-down marketing planning to increase visibility into plans and processes and accelerate business outcomes.
  • Product recommendation intelligence to facilitate real-time, contextually relevant purchase decisions

“In today’s digitally connected world, it is more critical — and challenging — than ever to provide highly contextual and personalized brand experiences that engage and delight customers along every step of their journey with a brand,” said Ariel Luedi, head of global Customer Engagement and Commerce, SAP. “The innovations we are bringing to market today, coupled with SAP’s unparalleled industry expertise, are uniquely designed to help companies do this and we are pleased to be recognized by Gartner for our efforts.”

According to Gartner: “Leaders in the IMM market have clients that have adopted their solutions as the primary vendors and platforms to support most marketing roles and functions. These vendors deliver breadth and depth of integrated marketing functionality.” The report continues: “Leaders successfully articulate business propositions that resonate with marketing buyers, particularly CMOs and marketing executives.”

Gartner reports that the marketing software market grew at 16.3 percent in 2013 to US$4.05 billion.**

To learn more about “Magic Quadrant for Integrated Marketing Management, 2014,” published October 27, 2014, read the full Gartner report here.

For more information, visit the SAP News Center. Follow SAP on Twitter at @sapnews.

The SAP Audience Discovery and Targeting analytic application offers a powerful segmentation engine, built on the SAP HANA platform, that allows marketers to interact easily with large volumes of customer data and quickly discover granular information.

Media Contact:
Trish Harman, +1 (608) 793-7302,, CST

*Gartner, “Magic Quadrant for Integrated Marketing Management ” by: Kimberly Collins and Adam Sarner. October 2014
**Gartner,  “Market Share Analysis: Customer Relationship Management Software, Worldwide, 2013”) byJoanne M. Correia, Yanna Dharmasthira, Chris Pang.  April 2014
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