SAP recently sponsored the Tyler Robinson Foundation’s first annual gala. Many employees support the cause.
When SAP signed Imagine Dragons to perform earlier this year at FKOM Las Vegas, little did they know that an amazing journey with the Grammy award-winning group was about to begin. A journey that would not only help families financially, as they and their children battle childhood cancer, but would also give SAP a lot of joy as they answer to a higher calling.
The Tyler Robinson Foundation (TRF) has become very near and dear to many hearts at SAP, including Greg McStravick, global general manager and head of Database & Technology, who was asked to be the foundation’s Treasurer this past March, and Laura Folsom, senior director of GCO Events, who was recently appointed to the Board.
It began when SAP Leadership asked the Events team to book Imagine Dragons to play at FKOM Las Vegas. This was a coup and the team was very excited about having the band rock their celebration night at the annual sales conference. They did a little research on the group and came across the dedication of the song “It’s Time” to a young teenager named Tyler Robinson, a fan who was diagnosed with cancer and eventually lost his battle to the deadly disease.
The SAP team was touched by Tyler’s story and motivated by Imagine Dragons starting a foundation in his name, with the goal to make sure Tyler lives on, by giving back on his behalf and helping families deal with the unseen costs brought on by childhood cancer.
The team wanted to get involved and decided to hold a fundraising event during FKOM — each $10 donation provided a raffle ticket in the donor’s name, giving them a chance to be introduced to the members of Imagine Dragons. The goal was to raise $10,000 but SAP came through big time and was able to raise over $27,000, which was presented to the band during the FKOM celebration night. At that time, SAP partner NTT Data matched the donation, raising the largest grant that TRF had received at the time.
Since then, the TRF/Imagine Dragons/SAP partnership has taken off. Dan Reynolds, lead singer of Imagine Dragons, asked McStravick to join the TRF Board. The SAP Solution Marketing team, along with “The Customer Edge,” dedicated a monthly segment to the topic of “How Doing Good For Kids Can Be Good For Your Business,” sharing how companies can help inspire employees by becoming personally involved in philanthropy.
People at SAP continue to be inspired by the band, the story, and the work of TRF. At the Foundation’s first annual gala, which SAP sponsored, representatives from SAPs Executive Leadership, Operations, Value Engineering, Solution Marketing, Field Marketing and Communications teams, along with SAP customers including Live Nation, Colgate, Under Armour, Back Office Associates, Tory Burch, Verizon, Hard Rock Hotel, and more, were on hand to see McStravick and Folsom proudly accept an award on behalf of SAP.
This is just the beginning. As McStravick said when he presented Reynolds and Tyler’s brother Jesse Robinson with a check at SAP FKOM, “There is a higher calling to what we do…learn about the Tyler Robinson Foundation and see how you can help.”
The Tyler Robinson Foundation
The Tyler Robinson Foundation begins with the story of Tyler – one of many heroes who chose not to let his prognosis dictate his outlook on life. At 16 years of age, Tyler was diagnosed with Rhabdomyosarcoma, a rare form of cancer. In the following year leading up to his passing, he was able to touch countless lives.Find out more by visiting www.trf.org/home/about/ and consider making a donation to this worthy cause. Together, let’s “slay cancer with dragons!”
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