It’s not always easy to explain which technological innovations are currently in the making at SAP. Stories from the world of sport that feature SAP solutions for the sports industry are a great way to highlight how cloud and analytics technology can change the game.
After all, everyone has a favorite sporting event, whether it’s the World Cup, the Wimbledon Championships, or the CHIO Aachen International Equestrian Festival. Here’s a run-down of the top five SAP sports solutions:
Tennis: Game, Set, and Match!
SAP and the Women’s Tennis Association (WTA) have teamed up to develop an innovative app that uses data to analyze player performance. Up until now, the solution could only be used off court to prepare for future games, but next season, WTA coaches will be allowed to bring mobile devices onto court during coaching breaks to gain deeper insights into player performance.
This is a game-changing breakthrough for players like Serena Williams and Caroline Wozniacki, who will now be able to adapt their serving patterns and shot selection based on real-time statistics.
Soccer: The App of Champions
Fans from around the world were captivated by the 2014 World Cup and the victorious German national team. The German players traveled to Brazil equipped with persistence, talent, experienced coaches – and an extra-special item supplied by SAP: SAP Match Insights.
The solution is the result of a co-innovation project between SAP and the German Football Association (DFB) and gives coaches and players tools to analyze their own and their opponents’ performance. So it’s fair to say that SAP software had a part to play in securing World Cup glory for Germany.
Basketball: Statistical Slam Dunk
The National Basketball Association (NBA) was founded in 1946. Since then it has amassed a huge history of official statistics – 4.5 quadrillion combinations, in fact. It wasn’t until 2013 though that the NBA’s 760 million global fans gained access to all of that data, available at nba.com/stats powered by SAP HANA. As well as perusing more than 65 years of historical statistics, fans can track every point, rebound, and blocked shot in real time, making the game more engaging than ever.
Not surprisingly, the NBA has seen a 63 percent increase in visitors to the site, and fans are staying twice as long. Sounds like a slam dunk!
American Football: More Fun for Fans
The Super Bowl is one of the world’s most-watched sporting events, and this year SAP had a front row seat. SAP’s “Stats Zone” was a fixture at the 2014 Super Bowl Boulevard, which brought almost half a million visitors to Times Square in New York City. Complete with interactive games for fans and social sentiment visualizations, the SAP Stats Zone showcased SAP technology for a whole new audience of football fans.
SAP has also embedded itself in the National Football League (NFL) fan experience by co-developing the SAP Player Comparison tool for fantasy football to enable avid online fans to experience their passion in new and exciting ways.
Equestrian: Spectator App at CHIO Aachen
Though it’s one of SAP’s lesser-known sports solutions, SAP Equestrian Analytics provides a prime example of how to engage fans and boost competitor performance. A camera attached to the rider’s helmet is combined with software to track routes, speed data, time gaps, and heart rates of both the horse and the rider. The solution helps quantify riders’ intuition with hard facts to help them fine-tune their training – much like SAP’s sailing solutions.
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