Healthy eating is not just a new year’s resolution. A social sentiment analysis by SAP identified tasty and techy trends among grocery shoppers.
With the recent Nielsen study stating that “as of Q1 2014, for the first time, a majority of Americans of all age groups own smartphones,” there is a clear opportunity for grocery stores to engage customers of all ages. Here we’ll share insights on food shopping trends, an example of an industry leader and SAP customer, and details on SAP’s “Art of the Possible” showcase.
Food Shopping Trends
Grocery stores, like other retailers, can use consumer engagement to increase sales and reduce costs. Grocery stores invest millions of dollars to promote bargains in weekly advertisements. They spend countless hours stocking the shelves with new fads in healthy eating. Today, technologies exist that allow organizations to quickly gather data from many sources including social media. Data derived from consumer reactions can help Grocers predict exactly which food products will fly off the shelves and which will flop. By studying social data and consumer research, we can take a peek into what’s filling customers’ carts.
To get started, we asked ourselves – what drives food shopping trends, bargains or healthy eating? We’ve analyzed social sentiment to gain insight into people’s perceptions about grocery shopping.
Download the infographics to see how you can:
- Track mentions and perceptions about your brand the moment they’re made
- Drill down to specific details to learn what trends and technologies are driving food retail decisions
- Uncover the “who,” “what,” and “where” of food trends
Customer Reference in Detail: SPAR
SPAR started in the 1970s and operates in 9 countries. Innovation drives their transformation from a brick & mortar to an omni-channel retailer. As Werner Kraus, Enterprise Architect for SPAR Business Services shares “Creating the digital experience is the next step for us. At any stage…we try to get in front of the customers.”
SAP Customer Activity Repository addresses customer intelligence and operational intelligence. From stock levels for real-time purchases to replenishment forecasting, “it’s a foundation for all of those processes that retailers are looking to innovate” and integrate says Kraus. “We understood that with SAP HANA it is value creation because with our current landscape we would not be able to fulfill such high volume real-time tasks.”
Learn more in a SPAR: Customer Testimonial Video.
Art of the Possible for Grocery
The SAP for Retail “Art of the Possible” in our grocery innovation showcase shows you how our integrated solutions help deliver a consistent brand experience regardless of how your customers shop – in store, on line, or via a mobile device.
Attending NRF’s Big Show at New York’s Javits Center, January 11-14?
Meet with SAP customers and request a custom “Art of the Possible” tour, event information available here.
This story originally appeared on SAP Business Trends.