hybris Launches Industry’s First Contextual Marketing Platform

MUNICH — Today, hybris software, an SAP SE (NYSE: SAP) company, launched a new marketing solution that unifies customer data into one centralized hub and allows companies to unleash the power of truly contextual marketing for the first time.

Having real-time context-based data about individual customers and anonymous visitors enables brands to deliver contextual, consistent and relevant experiences throughout a customer journey, regardless of the marketing channel or device.

Leveraging the SAP hybris Marketing solution sets a new standard for marketers, improving their current marketing programs and opening up new approaches to serving customers with relevant contextual marketing.

Read the press release at hybris.com.

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